Super Bowl 60 averaged 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital and NFL+, below last year’s record 127.7 million on Fox. Even so, the telecast became NBC’s most-watched program ever and set a new all-time U.S. peak of 137.8 million during the second quarter. Seattle defeated New England 29–13.
What the numbers show
The 124.9 million average ends a four-year run of gains for the game but marks a fifth straight year above 100 million. The second-quarter peak of 137.8 million is now the highest audience for any U.S. TV minute measured. NBC also confirmed the broadcast as the biggest in its 100-year history.
Halftime trends and social media surge
Bad Bunny’s halftime averaged 128.2 million viewers, ranking fourth all-time behind Kendrick Lamar (2025), Michael Jackson (1993) and Usher (2024). On social platforms, the show set a new NFL benchmark with 4 billion views in the first 24 hours.
Spanish-language milestones on Telemundo
Telemundo delivered the most-watched Super Bowl in U.S. Spanish-language TV history, averaging 3.3 million viewers. The audience peaked around halftime at about 4.8 million, also a record for a Spanish-language Super Bowl halftime.
Methodology in brief
Nielsen’s Big Data + Panel system blends large-scale return-path and set-top data with a representative people meter panel to better capture out-of-home and cross-platform viewing. The 2026 figures cited by networks and media use this methodology.
Olympics get the bounce
NBC’s “Primetime in Milan” Winter Olympics coverage benefited from the Super Bowl lead-in and averaged 42 million viewers, the network’s largest Winter Games audience since Day 2 of Sochi 2014.
Where this leaves the record book
Philadelphia–Kansas City in 2025 remains the most-watched U.S. broadcast with 127.7 million. Super Bowl 60 sits second on the list by average audience, while owning the all-time U.S. peak. Halftime viewership was massive but not a record.
The combined picture is clear: average viewership fell shy of last year’s high, yet the event delivered historic reach at its peak, set Spanish-language records, and drove outsized digital engagement—keeping the Super Bowl the dominant force in American media.
