Super Bowl 60 averaged 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital and NFL+, below last year\u2019s record 127.7 million on Fox. Even so, the telecast became NBC\u2019s most-watched program ever and set a new all-time U.S. peak of 137.8 million during the second quarter. Seattle defeated New England 29\u201313.<\/p>\n\n\n\n
The 124.9 million average ends a four-year run of gains for the game but marks a fifth straight year above 100 million. The second-quarter peak of 137.8 million is now the highest audience for any U.S. TV minute measured. NBC also confirmed the broadcast as the biggest in its 100-year history.<\/p>\n\n\n\n
Bad Bunny\u2019s halftime averaged 128.2 million viewers, ranking fourth all-time behind Kendrick Lamar (2025), Michael Jackson (1993) and Usher (2024). On social platforms, the show set a new NFL benchmark with 4 billion views in the first 24 hours.<\/p>\n\n\n\n
Telemundo delivered the most-watched Super Bowl in U.S. Spanish-language TV history, averaging 3.3 million viewers. The audience peaked around halftime at about 4.8 million, also a record for a Spanish-language Super Bowl halftime.<\/p>\n\n\n\n
Nielsen\u2019s Big Data + Panel<\/strong> system blends large-scale return-path and set-top data with a representative people meter panel to better capture out-of-home and cross-platform viewing. The 2026 figures cited by networks and media use this methodology.<\/p>\n\n\n\n NBC\u2019s \u201cPrimetime in Milan\u201d Winter Olympics coverage benefited from the Super Bowl lead-in and averaged 42 million viewers, the network\u2019s largest Winter Games audience since Day 2 of Sochi 2014.<\/p>\n\n\n\n Philadelphia\u2013Kansas City in 2025 remains the most-watched U.S. broadcast with 127.7 million. Super Bowl 60 sits second on the list by average audience, while owning the all-time U.S. peak. Halftime viewership was massive but not a record.<\/p>\n\n\n\n The combined picture is clear: average viewership fell shy of last year\u2019s high, yet the event delivered historic reach at its peak, set Spanish-language records, and drove outsized digital engagement\u2014keeping the Super Bowl the dominant force in American media.<\/p>","protected":false},"excerpt":{"rendered":" Super Bowl 60 averaged 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital and NFL+, below last year\u2019s record 127.7 million on Fox. Even so, the telecast became NBC\u2019s most-watched program ever and set a new all-time U.S. peak of 137.8 million during the second quarter. Seattle defeated New England 29\u201313. What the numbers […]<\/p>\n","protected":false},"author":2,"featured_media":3718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-3717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"blocksy_meta":[],"yoast_head":"\nOlympics get the bounce<\/h2>\n\n\n\n
Where this leaves the record book<\/h2>\n\n\n\n